24% share of country’s computer market, now focus on printer-gaming | Brand success story – HP, with 24% share of the country’s computer market, now focuses on printer-gaming IG News

HP i.e. Hewlett Packard is a well-known technology company all over the world including India. One out of every 4 laptop-desktop computers in India is from HP. Although the world leader in this category is Lenovo, the company is at the top position in the country with a market share of 24 percent. This 80-year-old American company has made five major changes in its business journey. Currently HP has two companies – Hewlett Packard Enterprises. It deals in business oriented hardware and solutions. Hewlett Packard Inc. is a computer and printer company. Learn about HP in this week’s brand story.

HP made its presence in India in 1964. However, in 1970, the company could start its business only after signing an agreement with Blue Star Company. Blue Star, a refrigerator company, handled all of HP’s operations in India until 1989. In 1997, HP separated from Blue Star and started operating independently.

Beginning: Calculator Name The first computer was around 1930 in America, the era of sound film and radio. Bill Howlett and Dave Packard met while studying electrical engineering at Stanford University and founded the Howlett Packard Company. The company’s first product was an audio oscillator, which it produced for Disney. After this, the company started experimenting with semiconductors. HP invented the first personal computer in 1968. But, it was named Desktop Calculator. According to Bill Howlett, it didn’t look like an IBM, so there was a fear that people wouldn’t recognize it as a computer. In 1984, the company had a big success with scanners and computers.

Investments: 129 acquisitions at Rs 5.22 lakh crore HP has acquired more than 129 companies since 1986. More than Rs.5.22 lakh crore was spent for it. Recently the company acquired Poly, a video solutions company. The company acquired HyperX to strengthen its presence in gaming, video conferencing and retail solutions businesses. Entered remote computing services and subscription business with acquisition of Teradiky. The company’s Instant Ink subscription model has grown to 1 crore users. To maintain its dominance in the printing sector, HP has invested heavily in graphic arts technology.

2 HP in print or personal computer business 7th in 57 countries HP employs 51 thousand people in technology companies in terms of revenue More than 28 thousand patents for HP in 186 countries 68% of HP’s revenue comes from personal computers, 32% from printing business Berkshire with 10.64% shares Hathaway HP’s largest shareholder Source: According to HP’s FY2021 report

Interesting: HP has signed an agreement with a company called Next Wave Plastics to manufacture products from recycled plastic using ocean-derived plastic. The company recycled 450 metric tons of plastic from the Haitian ocean alone to create HP products. This is more than 3.5 crore plastic bottles. According to the company report, HP used 32 thousand tons of PCR plastic in its products. It was 13% of the total plastic used in HP’s products. In addition, 75% recycled aluminum and 90% magnesium are also used in the metals.