The anticipation surrounding GTA 6 has sparked a surge of interest in the decades-old GTA Trilogy titles on Netflix’s gaming platform. Take-Two Interactive CEO Strauss Zelnik revealed during a recent earnings call that “Grand Theft Auto Trilogy” dominated Netflix Games downloads after the release of “GTA 6.”
Renewed interest in classic titles
The GTA trilogy, consisting of Grand Theft Auto 3, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas, which was originally released between 2001 and 2004, has been combined and re-released in 2021, Business Insider reports.
Netflix’s gaming platform
Launched in 2021 to increase user engagement, Netflix Games quickly gained popularity after adding the “Grand Theft Auto Trilogy” to its catalog, according to Netflix.
Impact of ‘GTA 6’ announcement
Zelnik attributed this surge in interest to the “halo effect” caused by the announcement of “GTA 6,” suggesting that any news related to the GTA franchise sparks more excitement among fans.
In addition, sales of Grand Theft Auto 5 exceeded expectations in the last quarter, surpassing 195 million units sold since its release in 2013. Despite the anticipation of the upcoming GTA sequel, which is expected to be released in 2025, the long waiting period caused a temporary drop in Take Two’s share price. The release of GTA 6 caused a huge buzz online, with its first trailer becoming the most viewed non-music video on YouTube, garnering over 170 million views.
Zelnik praised the partnership with Netflix to launch “GTA Trilogy” on its platform, calling it a “resounding success.” He has expressed interest in continuing to work with Netflix Games, provided they are in line with consumer preferences and economic viability.
With plans to launch a number of new titles in the coming years, Take-Two foresees a potentially transformative period, as it expects revenue to exceed $7 billion for fiscal 2025, as indicated during its earnings call.
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