Irshadgul News report,
They still can’t believe it – 11.7 million views and counting. That’s about 10 times the entire population of the north of Canada.
“Honestly, it’s kind of weird. It’s great, but when you really think about it, you’re like, wow, like, this is just crazy,” said Brayden Johnson, who told his mom Made a viral Tiktok video with Howak. Johnson.
A 56-second clip posted last month shows Howak how to cut a piece of muktuk using an ulu, as an enchanted brayden looks on, almost obviously saliva. That’s all there is to it – this video has no clever editing, no music, no gags, just a simple and sweet moment shared between mother and son.
“I was like, shocked when it got a million views, and then it kept on growing,” Howak said.
The clip is by far his most popular clip, but it is representative of many of his other popular TikTok videos. Johnston uses the platform to shed light on Inuit culture, but also his own evolving relationship – which hasn’t always been easy or healthy.
In fact, the two give credit for helping TikTok open a new chapter together.
“Well, it’s kind of complicated, our relationship. It didn’t start off strong,” Hovac said. “We were mother and son that we couldn’t be in the same room together for more than five minutes.”
Braden, who now lives in Calgary, described how the relationship began to change after he went to rehab as a high school student a few years ago.
“It was like the time we really started to reconcile and reconnect with each other. It was my parents who gave me a safe place to heal, that allowed me to really open up and be myself. allowed to find it,” he recalled.
At the same time, Braden became more interested in his cultural identity as an Inuk. His mother, who now lives in Behchoki, NWT, proved to be an invaluable resource and inspiration.
“I learned a lot from him, what does it mean to be an Inuit?” Braden said.
Howak could not be more proud. She says it has been “truly amazing” to see Braden learn about and embrace his cultural heritage.
Other videos focus on things like sobriety, mental health and healing, and questions of Indigenous identity.
“We’re very transparent, like we share everything in hopes of inspiring other people,” Braden said.
Unscripted moments find eager viewers
The pair began making Tik Tok videos as a way to engage and share Inuit culture together and with a wider audience. Very soon, however, she began to realize that the audience was not just for Muktuk, but also her simple and often funny or touching interactions as mother and son.
“It started when we were both pushing each other to share our stories and our knowledge and it happened like videos that were unscripted – we just got to talk, just eat, something traditional. Sharing a meal – became what people liked most,” Braden said.
At the same time, the two found that the more videos they made, the closer they became. They can spend a few hours together in the evening making videos.
“It makes for a lot of time spent with each other,” Braden said. “Especially when you’re talking about such intimate topics or you’re being so vulnerable with such a big, big audience. It really helps you connect.”
“We even started embracing, because it was, like, personal,” Howak said. “That’s how we got closer. And then he started teaching me how to give, like, a proper hug.”
He is getting a lot of response from people who say that his videos inspire hope.
Braden said, “There’s a lot that could be related to our relationship in the sense that they were also struggling, such as parents and children connecting with each other and being patient and taking time with each other.” fought for.”
Howak says she could never have predicted how her relationship with Brayden has developed, and become stronger and deeper.
“We’re capturing it on video. Like, not intentionally — like, we didn’t plan on having it that way. It’s just our journey, but we’re putting it on film.”