KARACHI: (Web Desk) for its efforts to ensure greater gender equality, women empowerment and education in the platform “LRPO Empowering The Salon Community” at an event held in Paris.
Received the prestigious GEEIS-SDG trophy from the Arborus Endowment Fund.
Introduced at the European Economic and Social Council in Brussels in 2010, the GEEIS label evaluates and identifies primary companies and their subsidiaries with a proactive approach to gender equality, which have implemented effective management tools for their gender equality policy. have chosen to use
The trophy focuses on gender equality as a driving force behind the achievement of the United Nations Sustainable Development Goals, specifically SDG5) on equality between women and men.
L’Oréal Pakistan has been awarded for its innovative empowerment project by the L’Oréal Pakistan Professional Academy, which has played a dynamic role in the evolution of the local salon industry over the past 13 years.
By partnering with salons that use L’Oréal Professional products, salon staff benefit from professional training provided by L’Oréal Professional Hair Experts. The program focuses specifically on the training and development of these women. There are those who have expressed a desire to become hair stylists but have no means of accessing such education themselves.
By providing access to education and training, L’Oréal Professional Pakistan Academy has succeeded in making 7,500 women financially independent, who are now able to support themselves and their families.
Commenting on the award, L’Oréal Group Chief Global DE&I Officer Margaret Johnson Clarke said, “L’Oréal Pakistan’s Professional Products Division Academy is a remarkable initiative that embeds the expertise that has been a hallmark of our business since its inception. Has been, hairdressing. Empowering women through salon training is part of how we create the beauty that moves the world.”
Qavi Naseer, Country Manager of L’Oréal Pakistan, commented on this success and said,
L’Oreal Pakistan is delighted at the global recognition of its work for and empowerment of the community. This is an important honor that reflects our commitment to equal opportunity within our organization and beyond. Through PPD Academy, we aim to continue to inspire women to fulfill their dreams and become an integral part of the country’s economy.”
At the event in Paris, Arbrorus representative Cristina Lunghi said:
“I am delighted to see that these trophies, introduced in 2019 at the United Nations Headquarters in New York, are encouraging companies bearing the GEEIS label to pave the way for a new societal project that Bringing equality between women and men, men are the levers to solve all the critical issues that urgently need to be addressed and are also addressed in the UN SDGs.”
GEEIS is a European and international label for gender equality and inclusion. The GEEIS-SDG trophy aims to make gender equality in private and public decision-makers and society in general a central pillar of any systemic and strategic approach to achieving the Sustainable Development Goals. To create awareness about the importance of making