The Glazers, owners of Manchester United FC. (Credit: Twitter)
A source familiar with the Glazer family’s business model said the big idea, or perhaps the big hope, the Glazers have is the emergence of augmented reality.
Manchester United’s owners, the Glazers, are planning to introduce a new scheme that will see the club’s players wear augmented reality devices, according to a report. A source familiar with the Glazer family’s business model said the big idea, or perhaps the big hope, that the Glazers have — and it’s led by Ed Woodward — is the “augmented reality phenomenon,” according to ESPN.
The ESPN report further stated that the Glazers were smart enough to identify augmented reality as the next big opportunity that could open up more ways to build capital. While the new scheme could propel the Glazers into a new realm of money-making, the outlet admitted the family has developed a habit of doing things wrong.
The report also suggests that the technology is already available, allowing fans from around the world to watch the game from an AR device mounted on the player’s body after paying a fee to enjoy this innovation. “Just imagine how much United could generate with their huge global fan base if fans could pay to be Marcus Rashford or Bruno Fernandes for 90 minutes?” it says in the report.
While the Glazers work on their latest plans, Sir Jim Ratcliffe is still awaiting Premier League ratification for his 25% stake in Manchester United. Sir Ratcliffe, who is considered to be the second richest man in the UK, will soon take over the running of football operations from the Glazer family. The British billionaire, who made his fortune largely through INEOS, now wants to use his business know-how to revive the club he once grew up supporting. It was recently revealed that the 71-year-old also has plans for the club’s 114-year-old stadium, which he wants to turn into the “Northern Wembley”.
As Sir Jim Ratcliffe continues to explore options to strengthen the club, manager Erik ten Hag has been tasked with improving United’s performance on the football pitch. The Dutch coach brought home the club’s first laurel after six years in 2022. However, everything seems to have fallen apart since then. United were recently kicked out of the UEFA Champions League and are currently sixth in the Premier League table. They next face Aston Villa on February 11.